(503) 567-2314 info@opiniator.com

Visitor Feedback Software Platform

For Any Brick and Mortar or Out of Home Business

On location, point of experience visitor feedback via their own cell phone.

Replaces comment cards.

Delivers lower maintenance costs, improved HSE, happier visitors – and no nasty surprises on social media.

Florida Rest area visitor feedback using Opiniator
Florida Rest Areas – A GovTech Case Study

Feedback via The Cell Phone – The Process

Business asks for visitor feedback using signage

The visitor feedback software uses signage to request a response eg. posters, table-talkers.

The visitor feedback platform allows the visitor to respond immediately via their own cell phone or on-site tablet.


Business receives then acts on visitor feedback
Low scores from unhappy visitors trigger immediate SMS / Email alerts to staff.

Alerts tracked until completion – true closed loop feedback.

Requesting Feedback via Signage

On location signage prompts visitor feedback. They choose QR code, Web, Phone call or SMS.

No app needed. It works immediately on any cell phone or tablet.

Outdoor signs requesting visitor feedback via their cell phone
Indoor signage requesting customer feedback using their cell phone

Multiple Device Inputs

More convenient for the Visitor – More responses for the business.

Cell Phone
smt3 settings cell icon

smt3 settings cell icon

Land Line

smt3 settings cell icon


smt3 settings cell icon

smt3 settings cell icon

1-Click Staff Alerts

Low scores, specific answers, even certain keywords trigger an alert to staff in seconds.

Theme park restroom cleanliness alert delivered by email

This means….

  • The right staff get an alert in seconds 
  • So can fix the issue
  • Connect with the visitor
  • Close the feedback loop with 1-click
  • For improved operating standards
  • Happier visitors
  • …And no nasty surprises on social media

Private, Online Dashboard

Updated in real-time, shows location performance and leaderboardds

Data populates a dashboard

  • The right staff get to see the dashboard 
  • For any location, group or total
  • Through interactive, drill down charts
  • …..including a leader-board
  • And tracks the progress of all alerts until they are closed out
Visitor feedback dashboard

Visitor Feedback – The Return on Investment

Visitor feedback return on investment

The ROI is an aggregate of:

  • Increase in visitor satisfaction and retention
  • Improvement in operational standards
  • Reduction of existing feedback costs
  • Elimination of feedback analysis
  • Improvement in maintenance cost
  • Decrease in HSE exposure
  • Reduction in online complaints
  • Ready made ticketing and performance contract system

Take back control of visitor feedback