(503) 567-2314 info@opiniator.com

On-Location, Digital Comment Card

Enabling Immediate Customer Feedback via the Mobile Phone

How It Works


Customer sees request to give feedback – via on-site poster, table talker, or postcard


Customer provides feedback – using SMS, Voice or Web via a quick survey. No app needed.


Business sees feedback via a dashboard, receives immediate staff alerts and takes action 


Business responds to issue, tracks all actions until completion and recovers customer


Immediate Staff Alerts

Staff are alerted via email or SMS if the customer is unhappy or an issue needs fixing.

Smart Social Media Connect

Only happy customers are nudged to social media for a testimonial.

Multiple Survey Inputs

Customers choose feedback method from Web, QR Code, SMS, Phone Call or Email.

Net Promoter Score (NPS)

The Net Promoter Question can be used to measure loyalty

Alert Tracking

Alerts are tracked until resolution. Staff are reminded until actions are completed.

Photo Upload

Customers can upload a photo for increased detail and insight.

English and Spanish

Feedback convenience is increased by supporting English and Spanish.


An online leader-board shows the gap between best and worst in class

Customer Connect

The business can connect with the customer within seconds – still at the location.

Online Dashboard

Private dashboard updated in real-time to show location(s) performance.

Smileys / Icons

Any icon set can be used for a question eg. smileys, stars, or thumbs up

Survey Design Help

We help to design and manage the whole feedback process.

Customers talk TO the business – at the moment it matters.

Not AT the business, on social media – after it ‘s too late. 

Designed for Maximum Convenience

Opiniator works on any device, straightaway – no app needed.
The customer chooses an input type they prefer,
And a language they are most comfortable,
On a device they are most familiar with.

Improves Facility Performance

With Opiniator, the contractor and the FDOT contract manager will get an email immediately from the system when the visitor gives a low rating, or requests to be contacted. Because the feedback is in real time via the visitor’s own cellphone, any concerns, maintenance or safety issues can immediately trigger an alert to DOT staff so they can fix the issue and connect with the visitor well before the issue affects others. Opiniator replaced our old comment card system.
Kirk Hutchison

Performance Manager, Florida Dept. of Transportation

Trusted by Leading Brands

CH Nevada
Regional Home Care
Oregon Zoo
Ski Bowl
Izzys Ice Cream
American Solutions for Business
Action Cleanup

Close the Feedback Loop

Know what your customers are thinking and track what you are doing to respond.
Improve location service, safety, and maintenance.
Prevent your customers from defecting or complaining online.

Increase customer satisfaction, and take back control of customer feedback.

Feedback Resources to Deliver a Return

Get ahead of customer feedback and understand how to improve operations, lower HSE risk and deliver greater customer loyalty.