(503) 567-2314 info@opiniator.com

Shopper Feedback / Retail Store Feedback

On location Rating for Any Store

In store, shopper feedback during their visit, NOT after they have left.

Helps improve store operations.

Helps reduce defection by enabling immediate staff action.

Used at:

  • Shopping mall
  • Convenience store
  • Grocery store
  • Department store
  • Discount store
  • Drug store
  • Other retail outlet

Retail Does Not Deliver a Good Shopper Experience

Retail has Some Big Problems

  • 70% of shoppers have had a recent negative experience in stores.
  • 64% have walked out of a store because of the physical appearance or disorganization.
  • After one bad experience, 52% of shoppers will leave without making a purchase.
  • One bad in-store experience is all it takes for 69% of shoppers to decide not to return.

Retail Report May 2019, ServiceChannel

…Retail Feedback Anywhere – Will Help

Retail End Cap Feedback
Retail Shelf Shopper Feedback
Retail check out shopper feedback
Retail restrooms shopper feedback

Retail feedback is necessary as many parts of the retail sector are notorious for giving shoppers a less-than-perfect experience. A given shopping mall, department store, convenience store or similar business may leave the shopper dissatisfied due to such factors as a poor physical appearance or bad customer service.

However, traditional means of gathering retail feedback from shoppers – such as comment cards, POS receipt surveys and exit interviews – have often been cumbersome and inefficient for everyone involved. 

This is where Opiniator can come in greatly useful, as shoppers can give their feedback to the Opiniator platform via QR code, the web, a phone call or SMS, thereby enabling retail establishments to take rapid and targeted action to boost shopper satisfaction.

Feedback Used For:

  • Service evaluation
  • New product feedback
  • Staff knowledge review
  • Point of sale assessment
  • Queueing problems
  • Signage evaluation
  • Out of stock alerts
  • Maintenance and HSE issues
  • Walk the store staff feedback
Shopper cell phone used for in store feedback


  • Comment cards
  • POS receipt surveys
  • Exit interviews
  • Web surveys
  • Email surveys
  • Phone surveys
  • Mystery shopping (a bad idea – here’s why)
  • Paper form based ‘Walk the Store’ programs

Requesting Feedback via Signage

In store signage.  Shopper selects QR code, Web, Phone call or SMS.

English or Spanish – works on any cell phone or tablet – storewide.

In store request for shopper feedback hanger
Request for in store shopper feedback signage

Feedback via Tablet and POS also Enabled

Retail tablet and POS receipt survey

Get Feedback at any Point in the Shopper Journey

Get alerted – within 15 seconds via email or text alert to the right staff .

Low Scores Trigger Alerts:

  • The right staff get right info in seconds 
  • So can fix the issue
  • Close the feedback loop with 1-click
  • For improved operating standards
  • Happier patients
  • …And increased loyalty

All Alerts and Data Tracked:

  • Private, online dashboard 
  • Interactive charts
  • Performance over time
  • Location leaderboards
  • Alert closure reports
  • …for closed loop feedback
Retail feedback chart in dashboard

Close the feedback loop and take back control of shopper feedback.

Improve loyalty and operational standards.

Take back control of Shopper Feedback