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GovTech Features Opiniator

Opiniator features in a recent GovTech article. Specifically describing how Opiniator is being used at the rest areas in Florida for the Department of Transportation (DOT). The goal is to enable visitors to give their thoughts and ratings about the facility. In particular, Opiniator replaced their old comment card program so now the rest area operators and (DOT) managers can see feedback and analysis This means they can react in real time and act on that data through our alert system.

We have listed before why we think comment cards are not effective.

And so now the rest areas get fixed quickly, maintenance costs reduced, and the facilities made safer.

“We had one response that came in saying that one of the restrooms was out of toilet paper,” said Lattner. “Within 10 minutes, the attendant was in there filling it up. So it allows us to respond very quickly, and that’s one of the major things that got us on board with this system.”

You can read the article online – here, or get a copy of the full article by email by clicking the link – here

Rest Area Feedback

There is a prompt for driver feedback via signage located in each rest area. Signage around the grounds and in the buildings invite the rest area visitor to deliver feedback. Feedback is via a short survey but always about their experience at the location. They do this via their own cell phone using SMS, a phone call, scanning a QR code or going to a specific website. Each rest area location has its own code, so the analysis can be site specific. Moreover, the locations management is by a different operating company with separate personnel, they access and receive bespoke analysis and alert messages.

The actions they take to correct any issue get logged within Opiniator, so the DoT can verify progress on all fixes to make sure the customer feedback process gets completed and on time. Florida also links this data to a performance-based contract with each operator. This encourages the operator to manage any negative feedback much more thoroughly.

400 rest areas across 11 states now have Opiniator. A product sheet on rest area and facility feedback is here. The most recent rollout is to the DOT in Wisconsin. A recent news post about this  – here.

Feedback Resources to Deliver a Return

Get ahead of customer feedback and understand how to improve operations, lower HSE risk and deliver greater customer loyalty.