(503) 567-2314 info@opiniator.com

Use QR Code Surveys – Transforming the Feedback Process

Mar 10, 2024 | Blog

Businesses are constantly seeking new ways to gather customer feedback and insights. Recently (and particularly since COVID), QR code surveys got the eyeballs of business owners. In fact, QR codes are everywhere, appearing frequently throughout the day. Moreover, the fast-paced world deserves QR Code Surveys instead of traditional surveys because QR codes are convenient, quick, effective and scanned by smartphones. The latter now has a penetration rate of over 97% in the US and the use of QR codes is set to increase – this from Statista:

In 2022, approximately 89 million smartphone users in the United States scanned a QR code on their mobile devices, up by 26 percent compared to 2020. Usage of mobile QR code scanners is projected to experience constant growth, reaching over 100 million users in the U.S. by 2025.

A business embracing this feedback automation in their workflows will be more profitable by delivering what their customers want.

What we will cover in this step guide:

  • QR Code & QR Code Surveys Revolutionizing Data Collection
  • QR Code Surveys Are the Game-Changer for Businesses & Researchers
  • Benefits of using QR code surveys
  • 10 Tips for creating effective QR code surveys
  • How do you generate a QR Code for analyzing the survey results?
  • Traditional Surveys vs. QR Codes Surveys
  • Conclusion
  • Frequently Asked Questions


QR Code & QR Code Surveys Revolutionizing Data Collection

QR code surveys are digital surveys that can be accessed by scanning a QR code with a smartphone or tablet. They are designed to be quick and user-friendly, making it easy for customers to provide feedback on their experiences. Furthermore they replace more traditional feedback tools like comment cards and online surveys. OK, but just what are QR codes?

What are QR Codes?

This question has been covered in a previous blog so we are not going to review it again.

QR Code companant parts


What are QR Code Surveys?

So now we know what QR Codes are, what are QR Code surveys? Simply a survey where the participant can access the questions by scanning a QR code. The QR code is typically printed or displayed on a screen and, when scanned with a mobile phone (smartphone only) via a code reader app, redirects via a survey url to the questions

In a QR code, when scanned, the image in the code enlarges and rotates in order to appear at a maximum angle of 180 degrees to the side of the scanner (as opposed to the normal orientation that is approximately 25 degrees from left to right). With this arrangement, a person who scans the code can scan it from any desired angle.

QR code surveys are adaptable, and their deployment varies across industries including:

  • Healthcare sector might use QR code surveys to measure patient satisfaction.
  • Retail stores could place QR code feedback forms on receipts.
  • Food service – so restaurant owners can prevent online complaints
  • Even the hospitality industry can utilize them within hotels for instant feedback.
  • Museums and displays to measure the customer service experience

A museum guest giving feedback through a QR Code survey

Moreover, there are many more uses – at least 50 creative ways – To initiate the online survey a customer scans the QR code on a card, poster or table talker. The survey starts this ways and may contain follow up questions. See the example below:

QR Code Surveys Are the Game-Changer for Businesses & Researchers

This quick response technology is convenient and efficient, proving to be a great tool for collecting feedback in real-time. By simply adding a QR code to product packaging or on a receipt, businesses can gather feedback from customers. Plus, Dynamic QR Codes allow businesses to embed the most current online survey, guaranteeing up-to-date data collection.

QR code surveys have a variety of benefits that make them a game-changer for businesses and researchers. No online forms and no need for an online survey form.

5 Creative Ways to Maximizing Feedback Collection with QR Code Surveys:

  • Utilizing QR code survey in email signature.
  • Embedding QR codes for accessing online surveys
  • Attach QR codes to physical materials for survey distribution
  • Attach a feedback QR code to a flyer as a shareable link
  • Restroom surveys using QR codes

QR Code Feedback sign for a restrooms

What are the Benefits of  a QR Code Survey

Although not perfect – there are are many benefits to using QR code surveys (we assume here the business has a QR code generator among their marketing tools). These include:

  • Broad acceptance – Quick response codes are a great way to get your survey responses into the hands of people who wouldn’t have dreamed of taking them when you sent you an email! So they are quick and convenient for the customer and the are an easy way to get customer feedback.
  • Low errors – The QR code always holds the same information and points to the same place. The customer is not required to enter data – simply scan a code. In a QR code, when scanned, the image in the code enlarges and rotates in order to appear at a maximum angle of 180 degrees to the side of the scanner (as opposed to the normal orientation that is approximately 25 degrees from left to right). With this arrangement, a person who scans the code can scan it from any desired angle.
  • Higher response rate – You can get customer feedback when they do not have time to complete a full survey. Moreover, in addition to the convenience provided by QR codes, a customer doesn’t have to follow through a process of registration or filling in details or signing in to provide feedback. This removes the reluctance of some to participate hence the higher response rate.
  • No latency – The scanning of the QR code is instant as is the connection to the website. No delay which means responses are instantly reviewed. This immediate feedback improves your business or product, and make changes that benefit your customers.
  • Cost effective – If you are looking for a way to use a QR code for customer surveys, the simplest and most cost-efficient way to do this is to use the 1-2-3 QR code.
  • Versatile – the QR code can present any type of question – straight from the scan. You can utilize QR codes for survey types such as CES, CSAT, NPS, and others.
  • Covers most customers – US smartphone penetration, has continued to rise, and will reach 88% by the end of 2021. Moreover, most smartphones come with a QR code reader app. Familiarity with QR codes is increasing and more companies are using them. All the data points to explosive use of the QR code.
  • Feedback anywhere on anything – A QR code can be printed on just about any surface of any product or sign or screen. This means a business can request feedback on any product surface or its packaging, business cards, code on receipts and so on, In addition, a service business could place a QR code in a menu, printed material, on a table, on a presentation screen, in an elevator, on wall in any building – even on clothing. This enormous flexibility enables feedback opportunities throughout the customer journey and at any point in the customer’s interaction with the brand.


10 Tips for Creating Effective QR Code Surveys

Using a QR code generator, creating a QR code survey is simple. After finalizing your survey with a survey tool, you create a QR code for a survey using a code survey generator and embed the survey link. This QR code image can then be scanned with any QR code scanner, and customers can take the survey instantly from their smartphone. No comment cards, or need for an email address.

Top 10 tips for feedback

To create an effective QR code survey, you need to consider the following 10 tips on the feedback and survey construction-

ONE: Keep it short & focused

To maximize participation, keep the surveys short and focused on key areas of interest. Maximum 90 seconds to complete.

TWO: Provide incentives

NO, NO, NO – this is a bad idea and completely unnecessary. To be avoided like the plague.

THREE: Test and optimize

Continuously test and optimize the questions to ensure they are user-friendly, can be understood and completed in 90 seconds. The survey experience is top priority.

FOUR: Clearly define your survey objectives:

Before creating a QR code survey, clearly define your objectives and what you want to achieve. This will help you structure your questions and gather relevant data.

FIVE: Use clear and simple language

Make sure your questions are easy to understand and use simple language. Avoid jargon or complex terms that may confuse respondents.

SIX: Use a mix of question types

Incorporate a mix of question types, including multiple-choice, rating scales, and open-ended questions. This provides variety and allows for different levels of respondent engagement.

SEVEN: Provide clear instructions

Include clear instructions on how to access the survey using the QR code and what to expect when scanned. This is NOT happening in the image below!

QR Code on an arm


EIGHT: Design an appealing QR code

The code design should be attractive that stands out and captures attention. Consider incorporating your brand colors or logo to enhance recognition.

NINE: Analyze and act on the data

Once you have collected responses, analyze the data and derive actionable insights from it. Use the survey results to inform decision-making and improve processes.

TEN: Follow up with respondents

If appropriate, consider following up with respondents to thank them for their participation or provide further information about the survey’s outcomes.

How to Implement the Perfect QR Code Survey

Now we have created the questions for our QR Code Survey – how best to implement. First of all, we do not recommend that the QR code is the only method to give feedback in a survey. After all this method by itself relies on QR code understanding and a smartphone. So what about those people who:

  1. Do not have smartphone – so no way to read the code
  2. Are smartphone users and have a QR code reader but don’t know how to use it
  3. Who do have a smartphone, but without a QR code reader and reluctant to download

In these cases the QR code as the only survey input is useless because it excludes some groups, which means survey response rates will not be as high. With this in mind, it is much better to offer the customer a choice. Specifically:

  1. The survey input method prefer (SMS, Phone call, Web AND QR)
  2. Using a language they are most comfortable with eg. English or Spanish
  3. On a device they are familiar with AND is touchless ie. their own cell phone
  4. At the time of the experience ie. on location

This means that the signage requesting feedback needs to accommodate these items.

Vending machine with feedback signage through QR codes


Specifically you will see that QR codes are just ONE option – albeit an important one.

How Can Survey Responses from QR Codes Be Analyzed?

QR code survey responses can be analyzed using survey software tools like Opiniator. Survey tools not only help generate surveys and track responses, they can also provide powerful analytics. Most of these tools have a function that aggregates and organizes feedback, providing an easy understanding of the data.

This data helps companies make informed decisions to improve customer satisfaction based on the feedback received. Real-time data and analyzing trends in customer satisfaction will be highly beneficial in driving growth and customer loyalty.

Try Opiniator – Get your data analyzed from Opiniator dashboard.

Traditional Surveys vs. QR Codes Surveys

When conducting surveys, the traditional method of using paper-based questionnaires has long been the norm. However, a new and more efficient alternative has emerged: survey QR codes.

Unlike traditional email surveys tied to a URL, respondents can use a QR code reader on their mobile device to access the survey. Using a FREE QR code generator, you can create a QR code linked to your survey questions. This shift eliminates the need to enter a URL manually 😊. So what are some of the other differences?



Traditional Surveys QR Codes for Survey
Participants have to physically fill out each question by hand, which can be time-consuming and tedious. Convenient for both survey administrators and participants
No digital scanning is possible for the survey digitally QR codes can be scanned using a smartphone or tablet
Not a seamless data collection process A seamless data collection process
Manual data entry required Once scanned, responses are automatically collected and stored digitally
Human errors are there for traditional surveys Minimizes the possibility of human errors
Data transcription is not as easy as QR codes. Automatic data transcription
Real-time analysis and feedback is not possible using traditional surveys Real-time analysis and feedback are easy-peasy
Slow decision-making hampers business Enables faster decision-making
Expensive survey method Economical survey method



As businesses strive to improve customer experience, QR code surveys are becoming an integral part of their feedback collection process. By understanding the benefits of QR code surveys and implementing best practices, businesses can harness the power of customer insights to drive growth and success. They are easy to make, and their flexible nature makes them easily adaptable across various industries and business sizes.

So, start collecting feedback with QR codes for your business today!

Try Opiniator – Get feedback, opinions, and suggestions from Opiniator dashboard.


(1) How can I use a QR code for a survey to improve customer satisfaction?

Incorporating a QR code for your survey can drastically increase response rates from customers. By making it easy for customers to scan the QR code that leads to a quick feedback survey, you’ll be able to collect feedback quickly and measure customer satisfaction more accurately.

(2) What tools can I use to make a QR code for my survey?

A: There are plenty of QR code generators available online, with some even offering free trials. Once you’ve created a survey using a survey tool, you simply need to enter the survey link into a QR code generator, and it will create a QR code for your survey instantly.

(3) How does using a QR code to collect feedback transform my feedback process?

Using QR codes in your feedback process provides an easy and instant way for respondents to share their perspectives. They just have to scan the QR code, no matter if it’s on print media or digital platforms, and they are directed immediately to your feedback survey.

(4) Where should I place my QR code for better response rates?

The QR codes can be placed virtually anywhere. From printed receipts, product packaging, emails, and websites to social media posts.

(5) What type of feedback can I collect using QR surveys?

You can ask your customers about the quality of your products or services, their overall experience with your brand, areas of improvement, and any suggestions they might have.

(6) Can I create separate QR codes for separate surveys?

Yes, you can create separate QR codes for each of your surveys.

(7) How can I encourage customers to scan the QR code and complete the survey?

One effective method is to offer an incentive such as a discount or freebie to those who complete the survey. You can also incorporate engaging design elements around the QR code or explicit instructions to encourage potential respondents.


  1. Stefen

    Is it possible to try 5-10 days free?

    • Matt Selbie

      Yes – please let us know your requirements.


Submit a Comment

Your email address will not be published. Required fields are marked *