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Over-Surveying is Killing Your Business

Over-Surveying is Killing Your Business

How can over-surveying your customers ever be bad? We all know that regular surveying of customers is a great way to find out what you’re doing well, and what needs improving. The insight is especially valuable if the feedback is from your most passionate...
How do you measure customer satisfaction?

How do you measure customer satisfaction?

Unfortunately, a smile, “thank you” and even a nice tip aren’t enough to guarantee customer satisfaction these days. Some people are simply too busy to leave feedback, or not interested in doing so. After all, if you’ve given them exactly what they asked for, why...
Avoid Survey Fatigue in 4 Steps

Avoid Survey Fatigue in 4 Steps

What is the Survey Fatigue Problem? Survey fatigue is increasingly common but very few businesses know what to do about this problem even though you can avoid survey fatigue in 4 steps. It’s true, answering questions is mostly an inconvenience for the customer and...