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POS Surveys Are Ineffective

POS Surveys Are Ineffective

Therefore, the POS Surveys have very little value…but there is something MUCH better Introduction to the POS Survey Point-of-sale surveys (POS), also known as receipt surveys, are one of the main ways that retailers gather customer feedback. This is done...
Mystery Shopping – Twelve Major Pitfalls

Mystery Shopping – Twelve Major Pitfalls

Why it simply doesn’t work and what to use instead. What is Mystery Shopping? First established in the early 1940’s, mystery shopping has been around for a while. But just because it’s been in action for almost 70 years, doesn’t mean that it’s...
Retail Banking is Vulnerable to Customer Defection

Retail Banking is Vulnerable to Customer Defection

Retail Banks – Customer Defection A recent report from the consulting company CG42 highlights the vulnerability to retail banking of customer defection. It provides real cause for concern and mirrors a previous study from Bain and Company who found the defection...