Stop The Customer Comment Card

Stop The Customer Comment Card
The comment card is ineffective, costly and damaging. We think there are at least 12 reasons to stop the comment card and get customer feedback by cell phone. The top 6 are listed here.

Opiniator operates in real-time, enabling immediate recovery so the customer no longer needs to vent.
Opiniator delivers alerts to the right staff in seconds whenever there is an issue, enabling immediate action.


The customer comment card is often hard to find, and likely deliberately so. Moreover, there may not be a pen or pencil on hand, maybe they have run out or the comment card box is full. And the card template is poor with badly constructed questions – impossible to complete, or just way too long. So why would a customers believe that anything will change quickly from their opinion on a dog eared relic of the past?
Opiniator is convenient for the customer, delivered on their own cell phone using SMS, Voice, QR Code or Web. English or Spanish
Just because a customers feedback is delivered does not mean it will lead to improvement in experience. Comment cards record the issue, but cannot track the issue to completion. This means management can never know if the staff has done anything to fix the issues or connect with the unhappy customers.
Opiniator provides closed-loop customer feedback, tracking any issue until rectification by staff.


Opiniator does all this in real time without error and at a much lower unit cost. No spreadsheets or delay.
The comment card needs costly processing and lengthy analysis with no automatic dashboard or in-depth analysis. No one sees the same data and the comments are only read, never analyzed. Moreover, this manual labor is error-ridden and will cause a delay between feedback and the opportunity to fix the issue and recover the customer.
Opiniator offers immediate review through an interactive online dashboard. We do the analysis so the business does not have to.

What is a customer comment card?
How do you ask for feedback from customers?
All feedback needs to lead to a business action, so effective feedback must be asked at the point of experience, delivered by the customer in under 2 minutes, using a device they already know (like their cell phone), allowing anonymity if desired, but always triggering an alert for low scores to the right business staff who can then fix the issue and recover that unhappy customer – before they defect, or worse, defect and complain online.