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Email Signature Survey with a Smiley Face

Dec 2, 2018 | News, Smiley Face

Key Takeaways

  • Utilizing an email signature survey can significantly increase response rates compared to traditional survey types.
  • Smileys in these surveys offer a quick and visually engaging way for recipients to provide feedback.
  • Implementing a smiley-based survey in an email help businesses gather real-time customer satisfaction data.
  • A signature survey is less intrusive and can seamlessly integrate into everyday business communications.
  • Tracking and analyzing responses from these surveys can provide actionable insights to improve customer service.
  • Companies can personalize their surveys to align with their brand identity and specific feedback needs.
  • Opiniator has a complete guide for an email signature survey



Email signature surveys are a powerful tool for collecting feedback seamlessly within everyday email interactions. By embedding surveys in a business email (any department, any staff), you can gather valuable insights from email recipients without disrupting the communication flow. This article delves into the various types of signature surveys, their benefits, practical applications, and best practices for setup and customization..

Types of Email Signature Surveys

Email signature surveys come in various forms, each suited to different feedback collection needs. Understanding the different types can help you choose the most effective method for your specific goals.

Embedded Questions

Embedded questions allow recipients to answer survey questions directly within the email signature. This approach is highly engaging as it minimizes the effort required from the respondent.

Survey Links

Survey links in email signatures direct recipients to a separate survey page. This method is useful for collecting more detailed feedback that may require more than a few seconds to complete.

Survey Buttons

Survey buttons offer a middle ground, providing a clickable button within the email signature that opens a brief survey. These buttons can be customized with different icons and text to match your brand.

Benefits of Email Signature Surveys

Integrating surveys into your email signature offers numerous advantages:

  • Seamless Feedback Collection: Surveys embedded in email signatures are unobtrusive and convenient, encouraging higher response rates.
  • Continuous Improvement: Regular feedback helps identify areas for improvement and track changes over time.
  • Enhanced Customer Engagement: Surveys provide an additional touchpoint to engage with customers and show that you value their opinions.

How to Set Up Email Signature Surveys

Setting up an email signature survey

Setting up email signature surveys involves several steps. Here’s a detailed guide to help you get started:

Step 1: Choose Your Survey Tool

Select a survey tool that integrates well with your email client. Popular options include SurveyMonkey, Google Forms, and specialized email survey tools. BTW – we think Opiniator is a great choice!

Step 2: Design Your Survey

Create a concise and engaging survey. Focus on key questions that will provide valuable insights without overwhelming the respondent.

Step 3: Embed the Survey in Your Email Signature

Depending on the type of survey you choose, embed the question, link, or button in your email signature. Ensure it stands out but remains professional.

Step 4: Test the Survey

Before rolling it out, test the survey to ensure it works correctly across different email clients and devices.

Step 5: Monitor Responses

Track the responses and analyze the feedback regularly. Use the insights to make data-driven decisions and improvements.

Practical Applications of Email Signature Surveys

Email signature surveys can be used in various scenarios to gather specific feedback.

Customer Support Emails

In customer support emails, surveys can collect feedback on service quality and satisfaction. This real-time feedback helps identify and address issues promptly.

Post-Webinar Emails

After webinars, use email signature surveys to gather feedback on the session’s effectiveness and content quality. This helps improve future webinars based on participant feedback.

Post-Meeting Feedback

Collect feedback after meetings to understand the effectiveness of the discussions and any areas for improvement. This can be particularly useful in client and internal meetings.

Customization and Real-Time Feedback

Customizing your surveys and collecting real-time feedback are crucial for maximizing their effectiveness.

Customization Options

Customize your surveys with different icons, questions, and follow-up interactions. Tailoring the survey to your brand and context increases engagement and relevance.

Real-Time Feedback Benefits

Real-time feedback allows you to respond promptly to issues and improve your services continuously. It also shows respondents that their opinions are valued and acted upon.

Structural Improvements for Readability

Organizing your content with clear headings and subheadings enhances readability and engagement.

Use Clear and Descriptive Headings

Break the content into sections with headings like “Introduction,” “Types of Email Signature Surveys,” “Benefits,” “How to Set Up Email Signature Surveys,” and “Practical Applications.”

Incorporate Visual Aids

Use images, diagrams, and screenshots to illustrate key points. Visual aids help readers understand and retain information better.

Improving Engagement and User Satisfaction

Enhance user engagement with interactive elements and additional resources.

Add Interactive Elements

Embed tutorial videos explaining how to set up email signature surveys. Use infographics to summarize benefits and setup steps. Include clickable links to related articles and resources.

Case Study:

AWP Protective Logo

This was the issue for AWP Area Wide Protective. AWP provide traffic control to 19 states and parts of Canada. They also offer a variety of traffic control products and services for construction projects and events. These include flagging, safety consulting, and equipment. AWP has over 4,000 employees working on projects, supported by a large team dedicated to customer service. Customer service performance was previously measured used annual customer satisfaction surveys to record performance, and by the level of complaints received, but looking for a more proactive tool with which to gauge customer satisfaction.

With this in mind, AWP brought us in to provide a method to get feedback from customers. Specifically, they wanted an email signature solution using emoticons – Smiley Faces that can be used within everyday emails. We proposed a solution using an email signature survey that incorporated a request for a quick rating. Note the simplicity of the email signature template – See the example below.

Email Smiley Face Feedback

What the Email Signature Should Include:

In this email template, there is only one survey question and each of the smiley faces is active. This uses a standard 5 point rating scale. This means that when selected, it registers the satisfaction rating for that staff member sending the email. Moreover, if either of the ‘sad’ faces is clicked a web screen requests a little more information on the issue and optional contact details. Additionally it triggers a quick alert message to the AWP team. Specifically, this allows an immediate response to actions, to salvage that customer and counsel the staff involved. The entire smiley face survey process lasts no more than 5 seconds. The user experience for this one-click survey is simple for the customer yet incisive for AWP on staff performance.  Traditional customer satisfaction surveys would never pick this up nor would allow for any customer interaction.


The email signature feedback for each support staff is seen via an online dashboard. In fact, the response rate is so high that a TV monitor in the Customer Support office displays real-time results and the trend over time. This means the Customer Success Team is always aware of their group’s performance, survey response rates, and individual staff also see their own star rating. Since the beginning of 2018, over 3,300 responses were received via their email signature feedback program. The next stage is for all company emails to roll out this type of one-click survey and for integration of surveys company wide.

“AWP is a rapidly growing company. When we centralized our Support Center, some customers were apprehensive to deal with someone outside of their local vicinity. Opiniator allowed us to gather customer service feedback and measure customer experience so that we not only knew how well we are doing, but also gave us the opportunity to use the metrics to reassure new customers that our staff is capable of servicing them well, no matter what proximity they are to us.”

Deanna Meadows: AWP Marketing and Business Development Manager

How to Create an Email that Gets Feedback and Drives Engagement and Action:

Surveys in email are useful but often too complex. Furthermore, email content must be brief and useful. Professional email signatures or email signal generators may not work across all major email clients or email applications.  More information on email signature feedback, other types of customer service feedback and customer experience tips is on our ‘Feedback for Support Teams‘ page.

We have resources for you:


Email signature surveys are a versatile and effective tool for collecting feedback. By integrating these surveys into your email communications, you can gather valuable insights, improve customer engagement, and enhance your services. Follow the steps and best practices outlined in this guide to maximize the impact of your email signature surveys.


Q1: What is an email signature survey?
A1: An email signature survey is a feedback tool embedded within an email signature, allowing recipients to provide quick responses, often using smileys or other simple rating systems.

Q2: How do smileys improve the effectiveness of signature surveys?
A2: Smileys provide a simple, intuitive, and engaging way for recipients to express their positive feedback (or negative) , which can lead to higher response rates and more accurate sentiment tracking. Remember that other survey icons or virtual feedback buttons can be used to give an answer option. Instant feedback is an opportunity for immediate action by the business.

Q3: Why should businesses use email signature surveys?
A3: Businesses should use email signature surveys to collect real-time feedback in a non-intrusive manner, enhancing their ability to monitor and improve customer satisfaction continuously.

Q4: Can email signature surveys be customized?
A4: Yes, with sonme additional effort email signature surveys can be customized to reflect a company’s branding and specific feedback requirements, ensuring they resonate with the target audience.

Q5: What kind of data can be collected from email signature surveys?
A5: Email signature surveys can collect various types of data, including customer satisfaction levels, service quality feedback, and specific comments on customer experiences.

Q6: How can businesses benefit from analyzing email signature survey responses?
A6: By analyzing responses from email signature surveys, businesses can gain valuable insights into customer satisfaction, identify areas for improvement, and make data-driven decisions to enhance their services.




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