How to Calculate the ROI of Customer Experience
The ROI (return on investment) of customer experience for a business is undeniably high. In fact we have previously said that 'Customer Experience is Everything'. Even a small increase in positive customer experience (CX) can propel revenue to new...
Turning Customer Feedback into Great Social Media
Nowadays, technology dominates our lives. People turn to the Internet and tools like social media for a variety of uses. Social media is very popular. In fact, 79 percent of the public using it for an average of two and a half hours per per person...
Why Have a Digital Comment Card?
Still Using Paper Comment Cards? STOP NOW! There is no good news about paper comment cards, as they have never been an effective feedback tool. Neither have other traditional forms of on-location feedback including mystery shopping. Businesses...
Why Have A Touchless Restroom?
Why have a touchless Restroom?..... ........And why change to touchless feedback? A dirty public bathroom is terrible for business and a stain on an organization's image. A Harvard Business School study shows that clean, working guest restrooms are...
12 Rules for Getting Actionable Customer Feedback
12 Rules For Getting Actionable Customer Feedback Rules for getting actionable customer feedback are straightforward to follow. This actionable feedback is essential to a successful business. After all, it is the business' responsibility to ensure...
Don’t Use Social Media For Feedback
Why Social Media is NOT a Gold Mine of Customer feedback and not for Customer Service In this article we will recommend you don't use social media for feedback, even though it may look tempting. For example, according to Pew – In the United States,...
Why Yelp Reviews Disappear
As a business owner looking to grow your sales and connect with the locals, the Yelp platform is a critical tool for business. Most companies get clients through positive Yelp reviews – it is the king of review sites, so this feedback is vital. In...
POS Surveys are Ineffective
Therefore, the POS Surveys have very little value...but there is something MUCH better Introduction to the POS Survey Point-of-sale surveys (POS), also known as receipt surveys, are one of the main ways that retailers gather customer feedback. This...
Touchless Restrooms – COVID Ready
Be COVID Ready - Have Touchless Restrooms - Including User Feedback How will public bathrooms change post-COVID-19? COVID-19 has changed the world. Third third party devices or screens are now a disastrous idea – and touchless restrooms must be the...
Over-Surveying Your Customers is Killing Your Business
How can over-surveying your customers ever be bad? We all know that regular surveying of customers is a great way to find out what you're doing well, and what needs improving. The insight is especially valuable if the feedback is from your most...