(503) 567-2314 info@opiniator.com

no more comment cards, pos, or web surveys

in dealer customer feedback
via their own cell phone

Helps reduce online complaints, increases CSI scores, operational standards and customer loyalty. 





ASK: On Location Signs

Signs request customers to give feedback at any part in the experience


ANSWER: Feedback Given

Customer gives feedback via their own cell phone (SMS, QR, Web, Phone)


ACT: Staff Alerted

Staff receive an alert – so can fix the issue and connect with the customer


AUDIT: 360 Degree

Issues tracked by location and staff until close-out via online dashboard

request for feedback

In location signage requests quick feedback 

At any point in the customer journey – sales floor, waiting room or car pick-up

Customer chooses from SMS, Web, QR code or Phone call – English or Spanish

No app needed. Works immediately on any cell phone.

Can also be used by staff for inspections / walk-the-store.


strategic signage placement

Signs placed strategically in high visibility areas.

Posters, mirror hang tags, table talkers, business cards.

For feedback in any part of the dealership or at vehicle pick up.

Feedback on service, staff explanation, courtesy – even the restrooms.

All data is dealer / territory specific.

easy feedback input

Customer uses their own cell phone to give feedback.

Maximum convenience for higher response rates.

Web / QR, SMS and Phone call (shown to the left).

Full survey engine with skip logic for greater insight.

Can ask any question – to mirror CSI.

No unhygienic touchscreens or unfamiliar devices needed.

immediate staff alert

Sent to the right staff group, by email or SMS, and containing all the information needed to fix the issue.

Staff can also connect with the customer, before they complain online, defect or input to CSI.

Staff can close-out the alert in 1-click from their own cell phone.

Alerts tracked until closure.

Comprehensive online analysis, leaderboard and dashboard.

Easy for the customer. Effective for the dealer

Battle tested and deployed nationwide


Satisfied Clients

States Deployed


Auto Dealer Customer Feedback

Signage delivers feedback, alerts, analysis and drives improvement

DMV Driver Satisfaction Dashboard

get on the spot customer feedback
for increased retention

Approximately 21% of an auto dealer’s customer database defects annually – largely because of poor service. This means that the dealer needs to replace all customers within 5 years.     OneCommand Report