Some feedback tools and methods may nor even use real customers. It is critical for a balanced assessment that all customers have an opportunity to participate at any touch-point, any time. Opiniator allows all customers to choose a survey method that they prefer, using the device that they already have – their own cell phone. The data is processed for analysis – even testimonials can be delivered and extracted for marketing use.
Anonymity Only 4% of customers complain – the rest go away and 91% never return. Why?…Dislike of confrontation – hence Opiniator allows customers to feedback anonymously if they prefer.
Input Method A customer can choose to answer via a voice call (any phone), SMS (any phone, any carrier) or via the web (any web enable device e.g mobile browser, Ipad, kiosk)
Question Types Three types of questions can asked – NUMERIC e.g “rate the service from 1-5″, MULTIPLE CHOICE e.g “was the driver here on-time – Yes or No”, or FREE TEXT e.g “please suggest one improvement”.
