Rest Area Visitor Feedback
Nine states collect and manage visitor feedback using opiniator.
State Rest Areas
350 rest areas across 9 states – managed by their respective Department of Transportation, are using opiniator to manage visitor feedback and make these facilities safer with lower maintenance costs.
Visitor Feedback Process
Rest area visitors are prompted to give feedback using their cell phone. Safety, maintenance, vending, staff, demographics and trip purpose – have all been asked.
Rest Area Signage Examples
Signage requesting feedback from the visitor is placed in the high traffic spots thoughout the rest area – eg. restrooms, vending, maps, picnic, and other notices.
Alert Messages to Staff
If the feedback rating is low, the right staff are immediately notified via email or SMS. The alert contains the detail for prompt action to take place. Reminders are sent until issue completion.
Closing the Feedback Loop
Any actions taken by staff are documented and date stamped so the DOT has a full record of the feedback cycle from initial visitor ratings through to audit. Some agencies use opiniator as part of their contractor performance-based contract.