Oregon State Parks has rolled out Opiniator to eight of its main locations dotted around the state. They were using a comment card to receive operational feedback from the hikers and campers, but this was not proving effective in either gather enough data or being able to quickly act on that data (we concur that paper-based comment cards suffer from at least a dozen major flaws – our assessment is to be found here)
Visitors to these state parks are requested to give their feedback via on-location signage in the high traffic areas. An example of the signage is below:
The codes used are park specific – so the data collection and presentation is exclusively for that park.
The nine question survey relates to the parks visitor feedback experience and also the main reasons for the park visit. If the visitor is unhappy – as determined through a low rating or a specific keyword – an alert is immediately sent to the right operational staff at that park, and also to the Head Office in Salem. The alert email contains the location, issue detail and can even include the contact details of the visitor (if they wish to be contacted). This means the issue can be corrected within minutes – before it may affect other visitors.