No surprises I suppose but the latest study from American Express has a buffet of statistics showing why service matters and how it is so tied to customer defection. Here are a couple that resonate at this time of the year: 64% of customers who have walked out of a store becuase of poor customer [...]
In the latest of a series of thought provoking articles by QSRBuzz, highlighting mobile technology in the Quick Serve Restaurants, Opiniator is discussed as a customer retention and analysis tool. Nice quote from Portland’s Hotlips’ Pizza Operations Director – Lou Hijar who says of Opiniator “We were able to analyze data quickly and efficiently. Immediate [...]
So I will be the one that calls out the emperor’s clothes here. Is it just me or has the word-space devoted to social media just gone off-the-page mad? Self proclaimed gurus, tactics in search of strategies and aimless wanderings into the social media space seem the subtext behind the subject. Of course social media has [...]
Customer Feedback Falls on Deaf Ears!
May 6This is one to take you breath away! We know from an study by Gartner in 2007 that while 95% of corporate US engages in some form of customer feedback, only 10% actually take action it. We also now know that too many businesses are developing a listening capability to review and act on social [...]
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