A long time ago when I was a beardless boy, learning math, our teacher would occasionally get out a gong and with an arresting smile would bang it once. This was his way of saying… ‘You are wrong – I am happy to debate many issues but on this one, you are simply but unequivocally wrong’. [...]
The guy on the left that looks like he came out of a Dickens novel is EF Schumacher. In 1973 he wrote ‘Small is Beautiful’, According to the Times Literary Supplement it is among the 100 most influential books published since World War II. Lots of wisdom here and many good quotes. The one I like is: “Civilizations [...]
This is one to take you breath away! We know from an study by Gartner in 2007 that while 95% of corporate US engages in some form of customer feedback, only 10% actually take action it. We also now know that too many businesses are developing a listening capability to review and act on social [...]
From USA Today – “As inboxes fill with requests to appraise holiday purchases and trips, it’s prime time for feedback fatigue.” The article is a nice reminder that whilst customer feedback can provide great value, there is a big exposure to the brand if used improperly. Survey fatigue results from over-surveying. When someone who recently [...]
An interesting article was posted in Hospitality Technology today with a provocative title capturing the current interest in QR codes by Cihan Cobanoglu, Ph.D., CHTP. A nice, brief article claiming the virtues of this type of technology relative to the paper based system employed by many restaurants – but flawed in it’s conclusions hence was compelled [...]
Driver Feedback – Highway Rest Areas – MN
Sep 14Delighted to report that the Department of Transport for the State of Minnesota are using OPINIATOR in a pilot program to enable drivers who stop at rest areas to give feedback via their cell phones on the rest area facilities and what else they would like to see added to the amenities. We replace their [...]
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