Archive for the ‘American Express’ Category

americanexpress

Americans Will Spend 9% More With Companies That Provide Excellent Service

Sep 26

The title of this report from the American Express Global Customer Service Barometer maybe should not be a surprise, though the bi-line “Service Is Even More Important in Tough Economic Times” is interesting in that service seems to be a better retention tool than price. And if you need even more of a reason to think about [...]

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Defection More Likely with NEW customers – bad news

Sep 23

Well reasoned but disturbing post from Jill Griffin from the Harvard Management Update, stating “customer defection is more likely to occur just after the first purchase than at any other time“. The rationale is that these newbies need confirmation quickly that what they bought / using was the right decision. So a business not only [...]

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